Seaside Avenue

Our Story

Dating back to the 50s, the Tchilinguirian family began their journey dominating the supply of heels, soles, insoles, and textiles needed for the shoe production empire. For decades, they catered these essential raw materials for the shoe makers and thus the industry. Joe and Hratch, brothers with a tremendous experience in the field, recognized a big gap in the market for affordable, comfortable and fashionable shoes. By this vision and entrepreneurial spirit, Seaside Avenue came to life, where knowledge, skill, dedication, and hard work were the pillars this empire stands on. Participating in world fairs, following trends, and building a brand for their own, Joe and Hratch took the step forward that will shape Seaside Avenue’s road to glory.
Initially, the Seaside Avenue’s dynasty started with social media presence and in no time, became the go-to brand for shoes, due to high customer satisfaction that spread all over. Furthermore, a practical website and a trendy showroom exist to display our woman’s, men’s and kid’s collection. Today, and after two years of success, we pride ourselves in producing a wide variety of models satisfying all tastes, operating a fast turnover on trends, monitoring closely the production process, and exceeding expectations in our customer service standards.

Seaside Avenue is a leading shoe brand producing women’s, men’s and kid’s shoes that are affordable, comfortable and fashionable. Renowned for our vast collection of designs and attention to details, our collection is sure to elevate
any wardrobe.

In preparation for the coming season, a must-have collection is launched. Our shoes are designed and produced in Beirut, in our factory premises. Skilled craftsmen and shoe makers tend to the designs by hand which are then closely monitored by our quality control team. Customers can view and shop our models through our social media platforms, website, showroom, or through Lebanon’s renowned department store, ABC mall.

After an exponentially growing market share in Lebanon, and high demand from the Middle Eastern market, our aim is to expand and cater internationally. Our shoes can compete with international brands, offering the same, if not better,comfort and quality.

Hours Of Operation

Monday: 9-8PM
Tuesday: 9-8PM
Wednesday: 9-8PM
Thursday: 9-8PM
Friday: 9-8PM
Saturday: 9-8PM
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